Marketing Manager Steve-O Shares Daily Routine with Billboard

Steven “Steve-O” Brown asks this while scrolling through potential cover options for Big K.R.I.T.’s upcoming mixtape, “4 Eva N A Day,” slated to drop in January. The covers differ slightly but the three guys on the email — Steve-O (K.R.I.T.’s marketing manager), K.R.I.T., and his manager and president of hip-hop label Cinematic Music Group, Jonny Shipes — want to make sure to pick the perfect one before pushing it out themselves.

Steve-O handles the rapper’s marketing; specifically, digital. He’s in charge of the roll-out of K.R.I.T.’s projects and connects for premieres with different outlets, like Pitchfork, Rolling Stone and more. Steve-O’s also co-founder of the Smoker’s Club tour (alongside Shipes) and co-founder of marketing and management company GFCnewyork (alongside “Saint” Louis). Steve-O handles marketing, management and A&R development for artists like Mickey Factz, Smoke DZA, Jesse Boykins III, Mara Hruby, MeLo-X, FKi, and Nakim.


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Video: Nakim on MTV Mixtape Daily

“When it comes to hip-hop, Harlem has a rich tradition. Aside from breeding some of the game’s best spitters, the famed New York City neighborhood has also birthed some of rap’s flashiest artists.

From Doug E. Fresh in the 1980s to Diddy and Ma$e in the 1990s, Harlem rappers have kept fans up on the latest fashions. Even during Dipset’s street reign in the early 2000s, the certified gangstas still kept things fly. Now, Harlem is producing a new crop of talent, with rappers like A$AP Rocky, Smoke DZA and now Nakim looking to carry on that tradition.

“You can’t be from Harlem and not be flashy. It’s almost like an oxymoron,” Nakim told MTV Mixtape Daily.

Download his new mixtape “FUK EM” HERE

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Be sure to go check out the Re-Launch of as you’ll be able to see the glorious works that the Renaissance Man, MeLo-X has amassed over the past years.  Pay respects to the God.

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Maxwell Tweets MeLo-X’s inStudio Performance

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Big K.R.I.T. Makes XXL 2011 Freshmen 10

Congrats to Big  K.R.I.T. and the other artists that made it on this years XXL Freshmen 10 issue.

Also a grand salute to GFCnewyork’s own, Kwasi Kessie, for styling Big K.R.I.T. for this momentous milestone in his career.

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Jesse Boykins III 2010 Soul Train Awards Nomination

“I’m super humbled and proud to say that I have been nominated for a 2010 Soul Train Award. They just announced the categories and nominees this morning. I feel highly blessed to be so fortunate to be an unsigned artist in a category with signed great artist like Janelle Monae, Dwele & Corinne Bailey Rae. Hopefully this is a stepping stone for more great things to come.”Jesse Boykins III

Nov 28th tune into the Soul Train Awards
View Here: Soul Train Nominees

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Terrence J Rocking The GFCnewyork x Good Wood Black Apple Piece

BET host Terrence J was in the Black Apple state of mind rocking the Black Apple x Good Wood Collaboration Live on BET 106 & Park, styled by GFC’s own Kwasi Kessie. Are you in the Black Apple state of mind? If so where’s yours?

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Big K.R.I.T. Signs With Def Jam

Mississippi stand up! Reps for Def Jam have confirmed with that up-and-coming Meridian, MS rapper Big K.R.I.T. has just inked a deal with the storied hip-hop label.

The 23-year-old MC/producer has been grinding on the underground circuit for a several years now, releasing a handful of mixtapes. Earlier this month he dropped his latest tape, K.R.I.T. Wuz Here, to rave reviews, showcasing both his lyrical talent and knack for soulful production.

The double threat has already worked with such artists as Devin the Dude, Wiz Khalifa and Curren$y, both as a rapper and beatmaker.

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Mickey Factz Signs To Battery/Jive Records

Rising Hip-Hop artist Mickey Factz has found a home at Battery Records, the label revealed to today (May 13th).

After releasing six mixtapes independently and landing spots in advertising campaigns with Honda, the 24-year-old New Yorker signed with Battery because of the label’s “creative vision.”

“My career as an artist has been a grand journey up to this point for my team GFCnewyork, and myself,“ Mickey Factz told “Battery is the greatest compromise as they understand my vision and where we will be taking it. I’m glad to welcome them as a part of my team and The Black Apple experience. Truthfully, let the games begin.”

Mickey Factz was one of the most sought after unsigned artists before inking his deal with Battery.

According to Neil Levine, GM and Senior Vice President of Battery Records, Mickey Factz is a complete artist.

“He’s really put the work in to be a real star and Battery is very pleased to welcome him as our newest signing,” Neil Levine said of Factz’ independent hustle.

Mickey Factz left NYU Law School in order to pursue his career as a rapper.

According to Jeff Sledge, Battery’s VP of A&R, the rapper has developed his skills considerably while honing a unique sound.

“I have been working with Mickey for four years now. He has grown as an artist and developed a sound that separates him from other artists,” Sledge said. “I am excited to sign Mickey and have the opportunity to show the world the amazing artist that he has become.”

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La Esquina “Shutdown”

If you’ve been on Kenmare & Lafayette recently, you’ve noticed that the active eatery and social hotspot, La Esquina, has been rendered inactive.  After complaints by neighborhood residents, due to noise and hazard of life issues.  The NYPD and The New York’s Department of Buildings raided the restaurant last Thursday.  Citing that the “conditions in this premises are imminently perilous to life” the space has been shut down, till further correction and inspection.

Let’s hope the owners can make the necessary adjustments to reopen the restaurant.  Downtown and Black Apple nightlife wouldn’t be the same without it.

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